A genius who gave life: «Happiness is a matter of technology»

Every day for 20 years I have been helping people to survive. An entrepreneur is not a generator of ideas. Let’s leave it for gods and dreamers. An entrepreneur is a “What else can I do?”-kind of person. Just an idea itself doesn’t mean anything. Only a customer’s need has meaning. From this point of view, I don’t invent anything, I satisfy customers’ needs and show choice in every product of our company. And then people decide for themselves.

There’s only one true formula repeatedly proven by time and all long-living brands. If your business still functions, the reason is not your genius. You need to forget about your genius and live in people’s world more often.

People will always remain people. With their values, their desires, their dreams and their needs. People’s needs never vanish, it is a constant value. The way to satisfy them is a variable value. It is a constant exchange.

There’s no truth in the idea that motivation exists. And there’s no truth in the ideas that you have to motivate yourself. Motivation is a deception of a market economy. How do you feel when you just want to sing sitting in public transport or standing in the kitchen? When you want it so much that if you don’t do it right away then it will be the end of the world? How does an artist feel when he sees a canvas? How does a surfer feel when he sees the ocean? Inspiration. Inspiration is nothing else than an inner motivation. You don’t need motivation when you want to express yourself. When you don’t have a rigid paradigm with the words “I have to”, but you have a persistent, inner and irresistible desire with the words “I want”.  I have never seen Creators without ideas and a desire to do something. I have never seen artists, dancers, writers without ideas and a desire to do something. But many times I have seen people who need training on motivation because once they lied to themselves and tried on other people’s ideas. As a result, nowadays there are almost no ideas in the world calculated for customers. All ideas are calculated from the point of view of a simple motivation that is a reluctance to work as a courier and a desire to work as a boss. 

I am really happy that I have managed to assemble a team of like-minded people out of key people who  do something every day not for the sake of motivation but because they live customers’ lives, your lives. You use out products and these people use years of their lives to give you this opportunity. It is not difficult to find employees and even top employees and to motivate them. It is difficult to find those who will die for your dream every day.

The whole global technological progress that has only one goal – to serve for the benefit of people. 
Striving for the best that a person can do. And also love. To people and science.